Social Astronomy refers to the use of astronomy-related activities in science outreach processes planned and carried out in close cooperation with civic associations.
It is based on the fact that the public — our public — has structure.
Addressing outreach astronomy activities to the public through local community groups, associations and networks, may decisively enhance our communication efficiency. And, no less important, it may help to improve the quality of life of our districts and towns!
A social-astronomy programme developed by Universidade de Santiago de Compostela is "Astronomía na beirarrúa".